Sales performance of student ranks her number 2 in nation

Last summer, after completing a rigorous in-house sales training program, Baylor senior Charlotte Gabriel sold over $44,000 worth of advertising for University Directories, the country's largest publisher of college campus directories. The top 5 achievers won VIP trips to Hollywood and Warner Brothers Studios.

Charlotte, a marketing/management major from Honolulu, began the program with 200 other students from around the nation. For the 10-week selling period, her sales results placed her second in the nation for 1) volume, 2) collections, and 3) achieving percent of goal-she was 246% above her intended goal.

"At Baylor, in a videotaped role play setting, I learned to apply sales skills to selling products. The sales skills I learned in Professional Selling and Communications (MKT 3310) made the sales training provided by University Directories even more meaningful. "The company training program and the courses of Baylor's Center for Professional Selling helped me develop a keen sense of direction and confidence in approaching my customers and also helped me understand how to work with customers to find solutions that would solve their problems." After graduating in May, Gabriel will join Wallace Computer Services in Fort Worth as a sales representative.